Trend cluster
Category

Luxurious
Love

Couple tourism is taken a level higher with ultra-luxury.

Child-Free Eco Hotels24-Hour All-Inclusive ResortsRomantic Clubhouse InteriorsDesign-Focused Couples ResortsExtravagant Safari Tours

What's Happening

What is the Luxurious Love trend?

Luxurious Love: Post-recession, the desire to communicate prestige is stronger than ever, calling for status in everything from food to relationships. This leads to an influx of luxury couples travel packages. In addition to status, this pattern portrays relationships as the beginning of an adventure, as opposed to the more subdued lifestyle associated with the marriages of decades past.

Evidence

Examples of the Luxurious Love trend

Trend themes

Themes within the Luxurious Love trend

Three behaviours holding the trend together
01

Luxury Couples Travel Packages

With the desire to communicate prestige and status, a growing trend in luxury couples travel packages is providing adventure and opulence.

02

Eco-Friendly Tourism

The growing trend of eco-friendly tourism is leading to the development of luxury, sustainable accommodations for couples to have a romantic vacation while being environmentally conscious.

03

24-Hour All-Inclusive Resorts

Hotels are striving to cater to consumer needs around the clock by offering 24-hour all-inclusive services, making it easier for couples to enjoy their romantic vacation without time restrictions.

Industry implications

What the Luxurious Love trend means for industry

Where the trend changes the playbook
For

Hospitality

The hospitality industry is offering increasingly trendy, lucrative travel packages for couples to enjoy a romantic vacation with luxurious amenities.

For

Travel

As consumer demand for eco-friendly and sustainable travel grows, there are many viable business opportunities developing in the travel industry with a focus on offering unique and green experiences for couples on vacation.

For

Entertainment

The entertainment industry is getting involved by offering all-inclusive resorts, which cater to multiple needs and allow young couples to enjoy their vacation without any limitations.

Trend signals

Trend signals for Luxurious Love

Trend score 4.1 out of 10, from popularity 63%, activity 52%, freshness 8%.

Popularity63%
Activity52%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe