Couple tourism is taken a level higher with ultra-luxury
Implications - Post-recession, the desire to communicate prestige is stronger than ever, calling for status in everything from food to relationships. This leads to an influx of luxury couples travel packages. In addition to status, this pattern portrays relationships as the beginning of an adventure, as opposed to the more subdued lifestyle associated with the marriages of decades past.
Trend Themes
1. Luxury Couples Travel Packages - With the desire to communicate prestige and status, a growing trend in luxury couples travel packages is providing adventure and opulence.
2. Eco-friendly Tourism - The growing trend of eco-friendly tourism is leading to the development of luxury, sustainable accommodations for couples to have a romantic vacation while being environmentally conscious.
3. 24-hour All-inclusive Resorts - Hotels are striving to cater to consumer needs around the clock by offering 24-hour all-inclusive services, making it easier for couples to enjoy their romantic vacation without time restrictions.
Industry Implications
1. Hospitality - The hospitality industry is offering increasingly trendy, lucrative travel packages for couples to enjoy a romantic vacation with luxurious amenities.
2. Travel - As consumer demand for eco-friendly and sustainable travel grows, there are many viable business opportunities developing in the travel industry with a focus on offering unique and green experiences for couples on vacation.
3. Entertainment - The entertainment industry is getting involved by offering all-inclusive resorts, which cater to multiple needs and allow young couples to enjoy their vacation without any limitations.
