Caffeine Remix
Luxurious
Love
Couple tourism is taken a level higher with ultra-luxury.
What's Happening
What is the Luxurious Love trend?
Luxurious Love: Post-recession, the desire to communicate prestige is stronger than ever, calling for status in everything from food to relationships. This leads to an influx of luxury couples travel packages. In addition to status, this pattern portrays relationships as the beginning of an adventure, as opposed to the more subdued lifestyle associated with the marriages of decades past.
Evidence
Examples of the Luxurious Love trend
Child-Free Eco Hotels
The Ladera Resort Specializes in Luxury Eco-Tourism for Couples
Hotels and resorts can capitalize on the child-free and eco-tourism trends by creating adult-only luxury accommodations with a strong emphasis on sustainability.
24-Hour All-Inclusive Resorts
This Jamaican Resort Offers 24-Hour Relaxation and Entertainment
The industry that can benefit from implementing 24-hour services and all-inclusive packages to enhance the guest experience.
Romantic Clubhouse Interiors
The Recently Opened Soho House Istanbul Considers Historical Context
The Soho House Istanbul's successful luxury marketing and historic building restoration showcases trends that hospitality businesses can leverage to attract a millennial audience.
Design-Focused Couples Resorts
This Thailand Resort Was Designed to Give Off a Romantic Atmosphere
The hospitality and tourism industry can capitalize on the growing demand for design-focused resorts and romantic getaways by offering unique accommodations and tailored experienc…
Extravagant Safari Tours
This Costly Honeymoon Safari Tour Runs Upwards of $260,000
Luxury hotels and resorts can partner with safari tour companies to offer unique, all-inclusive experiences for their guests.
Spontaneous Romantic Getaways
HotelTonight's Love More Package is Perfect for Last Minute Planners
These industries can innovate by offering more affordable and enticing last minute deals.
Trend themes
Themes within the Luxurious Love trend
Three behaviours holding the trend togetherLuxury Couples Travel Packages
With the desire to communicate prestige and status, a growing trend in luxury couples travel packages is providing adventure and opulence.
Eco-Friendly Tourism
The growing trend of eco-friendly tourism is leading to the development of luxury, sustainable accommodations for couples to have a romantic vacation while being environmentally conscious.
24-Hour All-Inclusive Resorts
Hotels are striving to cater to consumer needs around the clock by offering 24-hour all-inclusive services, making it easier for couples to enjoy their romantic vacation without time restrictions.
Industry implications
What the Luxurious Love trend means for industry
Where the trend changes the playbookHospitality
The hospitality industry is offering increasingly trendy, lucrative travel packages for couples to enjoy a romantic vacation with luxurious amenities.
Travel
As consumer demand for eco-friendly and sustainable travel grows, there are many viable business opportunities developing in the travel industry with a focus on offering unique and green experiences for couples on vacation.
Entertainment
The entertainment industry is getting involved by offering all-inclusive resorts, which cater to multiple needs and allow young couples to enjoy their vacation without any limitations.
Trend signals
Trend signals for Luxurious Love
Trend score 4.1 out of 10, from popularity 63%, activity 52%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)