The Recently Opened Soho House Istanbul Considers Historical Context

 - Apr 27, 2015
References: sohohouseistanbul & superfuture
The recently opened Soho House Istanbul is a stunning and opulent addition to the London-based hospitality chain's list of global outposts. The immaculate Soho House Istanbul is located within the historic Palazzo Corpi, a building that dates back to the 1870s and which formerly served as the US embassy to the Ottoman Empire.

The epic new Istanbul outpost for the members only hospitality club boasts an overwhelming number of luxury amenities, like a Cowshed gym and spa, a rooftop restaurant and a rooftop pool with an epic selection of daybeds for lounging. Soho House Istanbul also features a Cecconi's restaurant chain.

The Soho House Istanbul is a great example of millennial-focused luxury marketing, a niche that some may consider to be waning.