Athletic Minimalism

Fitness fashion becomes streamlined and minimalist for added versatility

Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
SCORE: 5.7
Warm Top 5 Examples: 59,287 Total Clicks Sep 14 - Mar 15
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Consumer Insight Topics: FashionLuxury FashionLuxury
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