Incognito Vino

Consumers are looking for inconspicuous ways to enjoy wine

Implications - Young consumers are less interested in the perceived exclusivity of drinking wine, and instead seek to enjoy it in a low-key way, leading to the rise of unobtrusive or camouflaged forms of packaging. The shift in packaging suggests that consumers are less concerned with conspicuous packaging, putting more emphasis on social experience.
SCORE: 3.5
Mild Top 5 Examples: 13,696 Total Clicks Jul 14 - Mar 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Portable Vino Pouches - The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
SCORE: 4.6
Mild 5,779 Clicks Pub: Jul 19, 14
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
This single-serve, resealable wine pouch design allows you to travel and drink on the go with ease. Nuvino has lightweight, unbreakable packaging that is easy to bring with you whether it’s... [More]
Festival-Ready Wine Packaging - Niner Wine is Set to Take to the Party in Style
SCORE: 3.8
Mild 3,174 Clicks Pub: Aug 20, 14
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
The packaging for Niner Wine by Max MacDonald of the UK allows people to take the bottle to festivals or parties without being too noticeable. Certain festivities tend to frown upon drinking, so... [More]
Relaxed Wine Bottles - This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
SCORE: 3.9
Mild 1,474 Clicks Pub: Sep 19, 14
Relaxed Wine Bottles
This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
Wine and wine-drinking is notorious for seeming a little bit pretentious, but this ‘DADA’ beer wine bottle makes it known that it’s time to party. The DADA bottles have pop-off... [More]
Shareable Boxed Wines - Public House's Wine Kit Includes Cups for a Group Gathering
SCORE: 2.2
Mild 1,824 Clicks Pub: Jan 8, 15
Shareable Boxed Wines
Public House's Wine Kit Includes Cups for a Group Gathering
In order to simulate the same casual, enjoyable, pretension-free experience of enjoying a drink like beer with friends, Public House developed this neat wine kit. The social drinking kit includes... [More]
Eco-Friendly Wine Packaging - This Wine Brand Cares About the Planets and Looks Good Doing It
SCORE: 2.1
Untested 1,445 Clicks Pub: Aug 4, 14
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Lose the pretentiousness when it comes to wine and try this new wine brand with no judgment about what it comes in. Yes, it is boxed wine but it will become your favorite new wine this summer. The... [More]