Marketed Monochrome

Companies use simplistic colorways to convey elegance

Implications - Branching off of the minimalist wave, monochrome has leaked into all aesthetic industries including packaging. The use of a singular color conveys elegance that speaks to a consumer's desire for prestige. Doing away with the bells and whistles of interactive packaging, monochromatic branding allows the product to speak for itself, appealing to consumer trust based in simplicity.
SCORE: 6.3
This Year and Warm Top 6 Examples: 33,858 Total Clicks Mar 14 - May 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionMarketingCosmeticsBranding
Bare Water Bottle Packaging - The S'ip by S'well Bottle Branding Lets the Product Speak for Itself
SCORE: 8.2
This Year and V. Hot 8,166 Clicks Pub: May 10, 16
Bare Water Bottle Packaging
The S'ip by S'well Bottle Branding Lets the Product Speak for Itself
The original S’well bottle brought with it a fashionable way to ditch plastic bottles and look stylish in the process, and the new S’ip by S’well bottle branding looks to continue... [More]
Couture Lipstick Branding - Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
SCORE: 6.8
Hot 5,653 Clicks Pub: Mar 10, 14
Couture Lipstick Branding
Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
Two Create developed sleek new branding for Givenchy, including a mascara and lipstick tube that introduce a new symbol to represent the brand. The ‘Rouge Interdit’ makeup packaging... [More]
Elegant Minimalism Branding - This March Pantry Packaging Boasts Clean Design Details
SCORE: 5.8
Hot 12,433 Clicks Pub: Sep 17, 14
Elegant Minimalism Branding
This March Pantry Packaging Boasts Clean Design Details
This elegant and minimalist packaging is designed for March Pantry. Embracing simplicity, the collection features bottles and jars along with paper boxes that are understated in their design... [More]
Colorful Beer Branding - This Pantone Packaging Pairs Brew Types With Specific Color Shades
SCORE: 5.6
Warm 3,807 Clicks Pub: Sep 15, 14
Colorful Beer Branding
This Pantone Packaging Pairs Brew Types With Specific Color Shades
This creative agency used Pantone packaging to make a non-specified beer brand stand out. Spanish firm Txaber created a design for beer bottles and cans that corresponds each type of beer with a... [More]
Golden Canister Packaging - This Luxurious Can Hosts Classique Intense by Jean Paul Gaultier
SCORE: 3.1
Mild 2,066 Clicks Pub: Oct 25, 14
Golden Canister Packaging
This Luxurious Can Hosts Classique Intense by Jean Paul Gaultier
The packaging for the Jean Paul Gaultier Classique Intense fragrance consists of a gold-like can. While the feminine silhouette of the original Classique eau de parfum remains, this iteration is a... [More]
Chromatic Fragrance Branding - Lacoste's Eau de Lacoste L.12.12 Boasts Brightly Colored Packaging
SCORE: 2.4
Untested 1,733 Clicks Pub: Nov 3, 14
Chromatic Fragrance Branding
Lacoste's Eau de Lacoste L.12.12 Boasts Brightly Colored Packaging
Lacoste’s Eau de Lacoste L.12.12 fragrance collection boasts brightly colored packaging that is sleek and streamlined in its aesthetic. The label’s vividly branded scents feature black,... [More]
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