The VIP Non-Alcoholic Beverages Boast Graffiti-Inspired Design

By: Michael Hemsworth - May 6, 2016
References: & packagingoftheworld
The Niagara National Water Company's VIP lineup of non-alcoholic beverages just got a total rebranding that enhances the coolness of the sparkling drink lineup.

Taking graffiti design into account, the bottle designs feature hip individuals with half their face submerged under the delicious beverage within with ingredients floating around. Branded for teens in Russia, the beverage branding gives youths an alternative drink to enjoy that's bursting with flavor and attitude.

The non-alcoholic beverage packaging is the design work of the Gordost design agency and makes personality a top priority. With young consumers looking up to older celebrities and influencers more than ever, the bottles help to make drinking a sparkling beverage look cooler than partaking in vices like drinking earlier than they should.