This Cosmetics Packaging Focuses on the Quality of Ingredients

By: Mishal Omar - Aug 15, 2016
References: & thedieline
This cosmetic collection has minimal monochromatic packaging that puts emphasis on the brand's ingredients.

Called 'Genty Cosmetics,' the Russian brand chose simple white packaging with black and silver details that outline the purpose and ingredients of the bottles' contents. The clean white branding was created in the hopes that the brands use of pure and natural ingredients like lavender shine through. The cosmetic collection was designed to target the skincare needs of both men and women -- and the neutral white packaging also reflects that.

This quality-focused cosmetics company chooses simplicity over elaborate designs so that it is able to reach a variety of consumers -- including youth, adults, men and women.