Crowdsourced Exposure

Brands encourage consumer participation with the promise of exposure

Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
SCORE: 5.5
This Year and Mild Top 5 Examples: 4,124 Total Clicks Apr 14 - Dec 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingAutosInteractiveSocial Media
Crowdsourced Album Art - 2 Chainz Put Out a Call on Instagram for Graphic Designers
SCORE: 5.5
Warm 1,517 Clicks Pub: Apr 9, 14
Crowdsourced Album Art
2 Chainz Put Out a Call on Instagram for Graphic Designers
2 Chainz recently announced that he’s working on a new project called ‘Freebase,’ and the rapper put out a call on Instagram, asking upcoming graphic designers to design a cover... [More]
Crowdsourced Building Designs - The Face of Karim Rashid's SoHo Building Was Decided on Facebook
SCORE: 3.7
Mild 440 Clicks Pub: Jun 25, 15
Crowdsourced Building Designs
The Face of Karim Rashid's SoHo Building Was Decided on Facebook
Renowned designer Karim Rashid recently put out a call for help from his fans on Facebook to crowdsource the design of the SoHo building fa├žade. The designer listed five different options for the... [More]
Crazy Crowdsourced Songs - The Male Music Festival Gets You Write Your Own Verse
SCORE: 5.2
Mild 918 Clicks Pub: Sep 4, 14
Crazy Crowdsourced Songs
The Male Music Festival Gets You Write Your Own Verse
In order to promote the Male Music festival in Poland, the festival’s biggest sponsor, Zywiec stepped in with an online application where you could write your own verse for the hit song ‘... [More]
Crowdsourced Comedy Shows - Fanta and College Humor Stitch Together Funny Vine Videos
SCORE: 4.9
Mild 1,099 Clicks Pub: Aug 23, 14
Crowdsourced Comedy Shows
Fanta and College Humor Stitch Together Funny Vine Videos
The ‘Fanta For the Funny’ campaign involves College Humor, Fanta and scouring funny Vine videos to locate comedians that could potentially appear on the web series. Some of the most... [More]
Crowdsourced Car Ads - These New Ford Car Ads Were Created Online by Fans
SCORE: 4.8
This Year and Untested 150 Clicks Pub: Dec 8, 15
Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
A new Ford car ad campaign called ‘By Design’ is giving fans of the brand the chance to create their own advertisements for the car company. To make the experience as easy as possible,... [More]