Superstar

'Show Me Something' Details How Video is Taking Over the Web

By: Laura McQuarrie - Published: Apr 14, 2014 • References: vimeo and wearesocialmedia.gr
The 'Show Me Something' video infographic from Shutterstock and comScore shows just how much video content has grown in popularity over the last couple of years. In January 2014 alone, over 75.6 billion videos were viewed in the US, meaning that about 61% of Americans watched an average of 397 videos that month.

Of course, advertisers have quickly caught on to these facts and as Shutterstock and comScore point out, advertising budgets for online videos have more than doubled in the last couple of years. Of the hundreds of videos that people are watching on a monthly basis, about 36% of these are ads. With YouTube, Vine and Instagram video all being excellent ways to deliver a message or tell a story, it's really no surprise that about 60% of the world's data is video-based.