Fanta and College Humor Stitch Together Funny Vine Videos

By: Laura McQuarrie - Published: Aug 23, 2014 • References: & marketingmag
The 'Fanta For the Funny' campaign involves College Humor, Fanta and scouring funny Vine videos to locate comedians that could potentially appear on the web series.

Some of the most popular Vine users are taking part in the campaign, in which users are asked to upload their funniest dances, puns and any other crazy antics with the @FantaFun and #FantaFortheFunny tags. Since a looping six-second video is hardly the same as tuning into a show, the best Vine videos are compiled together into a video episodes that are a few minutes long, showing one Vine after another in a succinct compilation. Each week, the brands will release a brand new episode, featuring tons of hilarious Vines that have been stitched together. Stats for Crowdsourced Comedy Shows Trending: Older & Warm
Research: 1,093 clicks in 91 w
Interest: > 3 minutes
Concept: "funny Vine Videos"
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: poignant anti-smoking videos, do-gooder social campaigns, and aggregated photo sharing apps.