This Anti-Smoking Ad for QUIT Puts Vine to Perfect Use

By: Laura McQuarrie - Published: Jun 3, 2014 • References: & campaignbrief
May 31st marks annual World No Tobacco Day and this year, the anti-smoking charity QUIT had the most brilliant anti-smoking ad created for it by M&C Saatchi.

The ad is basically an anti-smoking video, but what makes it so clever is that it makes full use of the six seconds of video that can be uploaded to Vine. The video is accompanied by a caption that reads "Every 6 seconds, someone dies from smoking." In this short six seconds, the clip notes that another smoker will die. As videos on Vine do, it loops over and over, and it implores smokers to quit so that they don't become part of this sad smoking statistic.

For World No Tobacco Day there were several different ads created for QUIT with different smokers, although the message is the same. Stats for Poignant Anti-Smoking Videos Trending: Older & Buzzing
Research: 1,180 clicks in 103 w
Interest: 0.5 minutes
Concept: "anti Smoking Ad"
Related: 78 examples / 60 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: surreal smoking portraits, musical ashtray installations, and deceptively disguised vaporizers.