Toyota's 'Dream Car of the Day' campaign taps into the imagination of children to bring fantastical cars into life with Vine. The social campaign is running throughout the summer over the course of 90 days and features a new six-second animation for each day.
Totoya asked kids to submit a drawing of their dream car of the future as part of an art contest. There were over 660,000 children between the ages of four and 15 that participated from 75 different countries. Each of the drawings is brought to life a little differently, sometimes with CGI, 3D printing, paper or stop-motion animation.
The contest will come to a close and winners will be announced in September once all of the cars have been shared on Vine.
Stats for Animated Car Campaigns
Trending: Older & Buzzing
Research: 1,360 clicks in 97 w
Interest: 0.6 minutes
Concept: Dream Cars"
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: anime monster autos, keep it wild, and celebrity fight car ads.
Animated Car Campaigns
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