To promote the Nissan Juke, the massive #VJuke campaign was put in motion, involving a collaboration with musicians Touch Sensitive and Ego, Vice Magazine and Instagram users.
Nissan asked Instagram users to submit videos of themselves making sounds and tag them with #VJuke. The musicians documented their song-making process from the crowdsourced sound samples and the series of webisodes was aired on Vice.
When the song was complete, all of the contributors were invited to a live performance of the song in Melbourne. The crowdsourced song includes everything from ice cubes clinking in a glass to balloons popping and fingers snapping. Since the film was sourced on Instagram, it's also been compiled into a unique audio/visual presentation showing off the individual clips used to put it all together.
Stats for Crowdsourced Social Media Songs
Trending: Older & Average
Research: 958 clicks in 113 w
Interest: > 3 minutes
Concept: "nissan Juke"
Related: 83 examples / 64 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: staggering speed-enhanced vehicles, action movie auto ads, and compact eco crossover suvs.
Crowdsourced Social Media Songs
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