Wildly popular food products come together to the delight of superfans
Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
Trend Themes
1. Fandom Co-branding - Using cult-like following to cleverly integrate popular food products into existing recipes.
2. Indulgent Food and Drink Hybrids - Combining popular food brands and products in unusual, high-calorie ways to appeal to sweets lovers.
3. Alcoholic Dessert and Beverage Collaborations - Mixing alcohol and dessert brands to create new, adult-targeted products.
Industry Implications
1. Food and Beverage - The food and beverage industry benefits from these innovative product lines that combine multiple brands to create new offerings.
2. Marketing - Marketing and brand management professionals can learn from unique collaborations in campaign efforts to capture a larger market.
3. Hospitality and Tourism - Indulgent food and beverage hybrids can provide new and interesting options for restaurants, hotels and events organizers seeking to distinguish themselves from competitors.
