Fandom Co-Branding

Wildly popular food products come together to the delight of superfans

Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
SCORE: 3.8
This Year and Mild Top 6 Examples: 5,732 Total Clicks Jun 14 - Dec 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Chocolate Peanut Butters - The New Reese's Spread is Going to Change How We Eat Almost All Food
SCORE: 4.3
Warm 1,803 Clicks Pub: Nov 10, 14
Chocolate Peanut Butters
The New Reese's Spread is Going to Change How We Eat Almost All Food
Giving Nutella a run for its money is the recently announced Reese’s Spread. The chocolate peanut butter spread is about to revolutionize the way you eat foods like celery, waffles, toast,... [More]
Indulgent Coffee Sets - The Coffee and Chocolate in This Boxed Set Share Origins from Guatemala
SCORE: 4.3
This Year and Mild 346 Clicks Pub: Dec 11, 15
Indulgent Coffee Sets
The Coffee and Chocolate in This Boxed Set Share Origins from Guatemala
While co-branding has become fairly common between two brands with similar sets of values and products that pair well together, this set of coffee and chocolate puts extra thought into the origins... [More]
Gin Cocktail Desserts - Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
SCORE: 3.8
Mild 785 Clicks Pub: May 16, 15
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
Knowing that many adults will be looking for a way to cool off in the heat of summer, Sipsmith London Dry created a unique Gin and Tonic Ice Cream. As well as fusing ice cream and alcohol, the... [More]
Hybrid Chocolate Bars - This Mondelez Treat Combines Marabou and Oreo Chocolate
SCORE: 2.9
Untested 692 Clicks Pub: Mar 23, 15
Hybrid Chocolate Bars
This Mondelez Treat Combines Marabou and Oreo Chocolate
For many, opening up an Oreo cookie is always a source of delight, but this is also true with the contents of a Marabou Oreo chocolate bar. This co-branding project involves combining Marabou milk... [More]
Chocolate Spread Ice Cream - Carvel is Launching a Line of Nutella Ice Cream Treats
SCORE: 2.1
Untested 1,616 Clicks Pub: Jun 29, 14
Chocolate Spread Ice Cream
Carvel is Launching a Line of Nutella Ice Cream Treats
Most recently, the chocolate hazelnut spread Nutella has been infused into many dessert and breakfast recipes, but now it is taking form in a creamy consistency thanks to the new line of Nutella Ice... [More]
Hot Sauce Ketchups - Heinz Sriracha is the Latest Manifestation of the Cult Favorite
SCORE: 1.8
Untested 490 Clicks Pub: Feb 11, 15
Hot Sauce Ketchups
Heinz Sriracha is the Latest Manifestation of the Cult Favorite
The Heinz Sriracha Ketchup flavor shows that this hot sauce is not going anywhere anytime soon. The cult favorite is still on its path of world domination, only now with the help of the beloved... [More]