Social Audio

Consumers search for collective audio experiences

Implications - The ubiquity of personal devices has made listening to music an often isolated experience. While this system might be perfect for daily commutes, consumers continue to crave a way to share their musical tastes and preferences. Products designed to encourage this approach to music reflect a consumer desire for communal experiences and a way to share content.
SCORE: 3.4
Mild Top 4 Examples: 4,306 Total Clicks Feb 14 - Feb 15
Popularity
Activity
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DEMOGRAPHICS
Consumer Insight Topics: TechMarketing
Road Trip Music Kits - This Music Packaging for Spotify Blends Web with Road Trips
SCORE: 4.4
Mild 1,497 Clicks Pub: Nov 4, 14
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
In an increasingly digital world, music packaging needs to be really something special in order to stand out. While there’s a huge push for more content to go digital, Spotify is looking to a... [More]
Sociable Bluetooth Headphones - These Music-Sharing Headphones Make Listening a Social Experience
SCORE: 2.6
Mild 748 Clicks Pub: Nov 13, 14
Sociable Bluetooth Headphones
These Music-Sharing Headphones Make Listening a Social Experience
These music-sharing headphones by Wearhaus Arc make listening to music a collective experience.  Listening to music was once a very social activity; one which consisted of huddling around a... [More]
Transferable Playlist Tapes - Share Your Music Using Sharetapes
SCORE: 3
Mild 965 Clicks Pub: Feb 4, 14
Transferable Playlist Tapes
Share Your Music Using Sharetapes
Remember when you were young and you’d share tapes with your friends or make a little mix tape for someone you liked?  Those sweet little gestures don’t have to die with the change in times;... [More]
Location-Based Music Suggestions - Shazam Will Now Make Music Recommendations Based on Where You Are
SCORE: 2.6
Mild 1,096 Clicks Pub: Jan 13, 15
Location-Based Music Suggestions
Shazam Will Now Make Music Recommendations Based on Where You Are
While there was some talk at CES 2015 about Shazam teasing a new feature that would let listeners get location-based music recommendations through beacon technology, the company has officially... [More]