Indulgent Grooming

Male consumers opt for a luxurious experience when it comes to personal care

Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care.
SCORE: 5.1
This Year and Warm Top 5 Examples: 7,310 Total Clicks Jun 15 - Feb 16
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Consumer Insight Topics: FashionCosmetics
Masculine Skincare Kits - The Le Gentleman Skincare Set by ELUCX Features Natural Essentials
SCORE: 7.1
This Year and V. Hot 2,208 Clicks Pub: Feb 24, 16
Masculine Skincare Kits
The Le Gentleman Skincare Set by ELUCX Features Natural Essentials
Natural beauty brand ELUCX specializes in organically sourced products like this skincare set that caters to males who are appearance-conscious. Masculine skincare and grooming products are more... [More]
Utilitarian Beard Oil Branding - Bohica is a Patriotic Men's Grooming Range Made in America
SCORE: 5.2
This Year and Warm 1,259 Clicks Pub: Jan 21, 16
Utilitarian Beard Oil Branding
Bohica is a Patriotic Men's Grooming Range Made in America
Bohica is a new brand founded by a veteran American marine based in Wisconsin that takes a direct, patriotic approach to the marketing of their beard oils. Available in ‘Freedom’ and &#... [More]
Seafaring Grooming Kits - The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
SCORE: 5.3
Warm 3,260 Clicks Pub: Jun 18, 15
Seafaring Grooming Kits
The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
An entirely handmade line of men’s grooming products based in the city its named for, Brooklyn Grooming channels its small-batch methods in this packaging design for a beard balm sampler kit.... [More]
Cleanser Beard Shampoos - The Abraham's Male Hair Product Encourages Growth and Healthy Skin
SCORE: 3.7
This Year and Untested 171 Clicks Pub: Jan 20, 16
Cleanser Beard Shampoos
The Abraham's Male Hair Product Encourages Growth and Healthy Skin
Just as hair needs constant nourishment to grow long and luscious, so does facial hair and the Abraham’s Beard Shampoo is a male hair product designed specifically to cater to coarser tresses... [More]
Charcoal-Infused Grooming Products - These Natural Body Soaps are Enhanced with Charcoal
SCORE: 2.9
This Year and Untested 412 Clicks Pub: Jan 18, 16
Charcoal-Infused Grooming Products
These Natural Body Soaps are Enhanced with Charcoal
‘ZEW for men’ is selling a line of natural body soaps that are infused with charcoal. While the addition of charcoal to a grooming product may seem unusual, the ingredient has becoming a... [More]