Barbey Cosmetics Packaging Was Inspired by Mens' Beards

By: Amelia Roblin - Oct 11, 2016
References: & packagingoftheworld
Artisan grooming has been catching on again across the Western world and product lines like Barbey are flying off the shelves. Especially among those hipster consumers with incredible beard pride, shaving kits have become prized possessions that enable them to flesh out their personal brands.

Axel Leclerc named his conceptual home barber kit after the French writer and poet responsible for the Dandyism movement in the early 1800s. All tools and cosmetics come in a soft indigo bag, and all pieces are packaged with the same blue accents. Look carefully at everything from the business cards to the boxes and tubes, and you will see that the tinted lower portions of each are also textured. This is intended to represent the stubble on a man's face. All in all, Barbey Cosmetics are contemporary, chic, DIY and perfectly suited to the modern, refined man.