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PRO > Luxury > Ultra Luxury

Score: 8.9
This Year and Viral Top 4 Examples: 37,509 Total Clicks Date Range: Jan 14 - May 14
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Traditionally simple products get a luxurious overhaul for the status-obsessed
Implications - As the population of nouveau riche consumers rises, a want for luxury products that still carry a semblance of middle-class life are satiating demand for lifestyle accommodation. The utilization of precious materials to upgrade traditional goods augments the concept of everyday luxury for consumers who continue to demand the further integration of an upscale lifestyle. [More]
Score: 8.7
This Year and V. Hot Top 4 Examples: 147,422 Total Clicks Date Range: Sep 13 - Apr 14
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Catering to the wealthier retiree, mobile homes are luxuriously upgraded
Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living. [More]
Score: 8.4
This Year and V. Hot Top 4 Examples: 52,440 Total Clicks Date Range: Sep 13 - Apr 14
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Expensive products designed to be discarded mark an acceptance of excess
Implications - The notion of disposable income has a new meaning as the luxury-obsessed opt for single use products that feature lavish stylings. This statement of ultra-excess pushes against luxury goods as investments and acknowledges the lengths retailers must reach to satiate international luxury product demand. [More]
Score: 8
This Year and V. Hot Top 4 Examples: 53,499 Total Clicks Date Range: Feb 13 - Jan 14
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Speaking to desire for impracticality, the watch market highlights uselessness
Implications - As the number of clientele for luxury goods continues to grow exponentially, the notion of opulence is being expanded to include a design ethos that highlights uselessness. With specific regard to timepieces, this movement of worthless luxury products signifies a preference for status over function; as designer goods become commonplace, the status-obsessed require continued stimulation in new and exotic ways. [More]
Score: 5.5
Warm Top 4 Examples: 30,787 Total Clicks Date Range: Jul 12 - Jun 13
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Fashion royalty is being brought back down to Earth
Implications - Reflecting a desire for more down-to-Earth celebrity culture, consumers are responding to media that pokes fun at seemingly untouchable fashion icons. Connecting consumers to fashion culture, this type of work allows people to relate to an elite, high-end world without spending the money to participate. [More]
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Score: 5.3
Hot Top 4 Examples: 14,778 Total Clicks Date Range: May 12 - Dec 12
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Rise of lavish tech devices for the luxury-loving consumer
Implications - Recently, fashion designers have been proliferating the tech industry, offering designer cases and accessories for consumers' phones, tablets and laptops. Now, consumers can not only accent their gadgets with luxurious accessories, but they can also purchase the most lavishly expensive devices as well. Ranging from cameras and speakers to smartphones and mice, these ultra-luxurious gadgets appeal to consumers who are more than willing to break the bank for luxury in all its forms. [More]
Score: 5.2
Warm Top 4 Examples: 30,313 Total Clicks Date Range: Dec 11 - Nov 12
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Black diamonds become basis of inspiration for a variety of opulent goods
Implications - Carbonado, or "Black Diamonds," are now the luxury good to covet. As these gems are very rare, they offer the feeling of exclusivity, but they also provide a dark mystique that can make one feel both sexy and subversive. While real black diamonds are hard to come by and even more expensive to purchase, that's not stopping designers from using them as inspiration, evidenced in the cars, beauty products, jewelry and even gourmet foods that have been influenced by these precious stones' magic and mystery. [More]
Score: 5
Warm Top 4 Examples: 31,037 Total Clicks Date Range: Apr 12 - May 12
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Luxurious eco innovations for the affluent environmentally minded consumer
Implications - The idea of eco-friendly living is often accompanied by images of things like used clothing, recycled trash, rusty shipping containers and other non-luxurious innovation. This wrongly associates going green with a less opulent lifestyle, which many designers are striving to correct. Through the availability of high-end products, including extravagant bicycles, designer upcycled goods and even high-end shipping container housing, affluent eco-minded consumers can continue living their lives of luxury without assuming that a greener lifestyle means a thriftier one. [More]
Score: 5.9
Hot Top 4 Examples: 67,795 Total Clicks Date Range: Jul 11 - Oct 11
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Transportation designs evoke classic and retro details
Implications - In the world of transportation, the “futuristic” aesthetic has played a huge role in shaping automobile and motorcycle design, with sleek, fluid details taking priority over recent years. However, some car and bike designers are revisiting classic, retro and vintage design details, infusing new transportation designs with old-school elements. This fusion of old and new meets the demands of the contemporary yet nostalgic consumer who wants more than just a cutting-edge ride. [More]
Score: 6.8
Viral Top 4 Examples: 92,462 Total Clicks Date Range: Aug 10 - Oct 11
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Uncommon body embellishments whet beauty consumers' appetites
Implications - Well-manicured nails, false eyelashes and colored contacts just don’t make the cut anymore. Today, bold may trump beautiful when it comes to embellishing one’s body. From diamond contact lenses to lip tattoos and studded eyebrows, beauty enhancements have been elevated to new extremes. Regardless of whether they are considered beautiful or just plain bizarre, perceptions of beauty itself may never be the same. [More]