Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Ultra Luxury Consumer Insights

Futuristic All-Terrain
A slick aesthetic is a leading principle in amphibious vehicle design
Trend - Designers are creating concepts and prototypes for amphibious vehicles to meet the needs of the luxury market of the future. Created with elegance in mind, these concepts have a slick appearance that suits all terrains, combining functionality and aesthetics.

Insight - Contemporary consumers who are in a higher tax bracket are always looking for ways to enhance their experiences—from retail and entertainment to travel. Aware of advancements in technology and design that enable delivery on both aesthetics and functionality, individuals are looking for innovations that will allow them to enjoy their luxury status, as well as feel more confident and entertained.
Workshop Question - Conceptualize a future-forward product/service for your industry.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cinematic Luxury
Luxury fashion houses are approaching marketing through the art of film
Trend - Some luxury fashion brands are exploring marketing tactics in creative and engaging ways, especially through the film. These brands are leveraging their platforms to bring awareness to social issues through creative visual narratives.

Insight - Consumers are exposed to branded content on a daily basis, leading them to have a short attention span when it comes to many marketing tactics. Their attention tends to gravitate towards engaging visuals that tell a story they can relate to. As a result, they are more drawn to advertisements that reflect their reality in ways that provoke thought, conversation, and meaning.
Workshop Question - How can your brand create a narrative to connect with consumers?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Gourmet
High-end restaurants are offering elevated take-out options during lockdown
Trend - Many luxury restaurants are pivoting to take-out as measures taken against the COVID-19 outbreak has necessitated their closure. These establishments are offering all kinds of meal options, including five-course experiences, that take advantage of high-end ingredients and specially curated combinations.

Insight - Although consumers are appreciative of the comfort that staying at home grants them, many are beginning to reminisce about more elevated experiences, emphasizing a desire for high-end indulgence. Consumers are finding such experiences to be increasingly accessible to them as costs have gone down due to restrictions to in-person service. As a result, they feel more comfortable partaking in luxury experiences, knowing that they can diversify their day without breaking the bank.
Workshop Question - How could your brand deliver an elevated experience to consumers in lockdown?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tokenized Auto
The automotive industry is partnering with cryptocurrency projects
Trend - Traditional luxury car brands are collaborating with new-age cryptocurrency projects through IoT reward programs and supercar-investing platforms. These emerging partnerships reveal the growing collaboration potential in the cryptocurrency industry across a range of industries.

Insight - Growing up with the Internet of Things has allowed Millennials and Get Z to be more open and comfortable with digitally native concepts—like cryptocurrency, for example—than preceding generations. As younger demographics dive deeper and recognize the benefits of such concepts, they form a preference to digitally native methodologies over traditional alternatives on account of various benefits such as accessibility.
Workshop Question - How could your brand align itself with more future-focused partnerships?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Opulence
Gold-infused and gilded treats offer consumers unique dining experiences
Implications - Brands working with gold-infused and gilded food products are creating luxury goods that become part of a unique dining experience. Consumers of luxury goods desire the unique and unusual, and combining precious metals with culinary creations blends luxury and dining into an exceptional experience the consumer is unlikely to forget. Gilded foods and other explicitly opulent goods also boast wealth unabashedly, tying into the consumer need for status.
Workshop Question - How can you add a sense of luxury to your product or service to give it aspirational appeal?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Auto
Auto brands seek to provide a more intelligent experience
Implications - As urbanization continues to affect the landscape of mobility, auto manufacturers are focusing on enhancing the connectivity of their vehicles. This means not only delivering streamlined, integrated solutions, but doing so as intelligently as possible. In an age of autonomous technology, vehicles and devices that are as cognizant as possible will have a better chance at reaching consumers on both a functional and emotional level.
Workshop Question - How is your industry adapting to the rapid rate of change brought on by the advent of AI?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spacious Electric
Hybrid electric vehicles cater to family usage
Implications - Moving away from the compact "supercar" model, electric vehicle manufacturers are introducing eco-friendly options with more space. These offerings are not only more accessible; they also speak to the growing levels of conscious consumption among families. Consumers today increasingly champion their values through their purchasing decisions, and this tendency extends to parents who "perform" sustainability for their children, using products and services as a way to lead by example.
Workshop Question - How could you position your brand as a means through which consumers could "perform" their ideals?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spectral Auto
Plug-in electric vehicles are updated with greater range
Implications - Electric car manufacturers are improving their vehicles by offering wider range in mileage. As eco vehicles become mainstream, auto brands seek to offer as many features and performance enhancements as possible to stay competitive, leading to a new benchmark in the industry. Affluent consumers are making sustainability a priority, but not at the expense of performance.
Workshop Question - What's a shortcoming of an eco-friendly product in your category? How could your brand bridge the gap between sustainability and performance?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Lightweight Sustainability
Luxury auto brands seek to offer agile eco concepts for urban living
Implications - Luxury auto brands are adapting their vehicles to comply with changing consumer expectations around eco-consciousness. In addition to exploring electric avenues, many automotive brands are opting for alternative sources and methods of harnessing energy while maintaining as light a weight as possible. Beyond sustainability, the premise of such concepts speak to a desire to better and more successfully navigate congested urban environments.
Workshop Question - What non-traditional methods can you use to improve your brand's sustainability?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Electric Excellence
Distinctive high-end electric vehicles entice consumers seeking opulence
Implications - As the auto market moves closer to making electric vehicles accessible to the average consumer, many manufacturers are pairing ultra-luxurious EV concepts and bold contemporary designs. In addition to being a means of saving on fuel costs, such opulent electric vehicles provide high power while taking on the appearance of supercars. This shift speaks to the mainstream acceptance of fossil fuel scarcity and suggests that opulence is not mutually exclusive with conspicuous consumption.
Workshop Question - How can your business embrace the ethos of elevated-eco?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends