Category
Lifestyle
Festive Fusions
3.7
Trend score
Trend
What is the Resource Sharing trend?
Resource Sharing: The modern consumer has a strong sense of community created by the feeling of closeness created by online interaction. This is the reason for the rise of share and rental culture. Using this idea for more noble causes, consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources.
Trend themes
Themes within the Resource Sharing trend
Three behaviours holding the trend together01
Resource Sharing
Consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources.
02
Peer-to-Peer Networks
Platforms like Gridmates allow for energy-sharing among neighbors and reducing energy poverty.
03
Social Impact Marketing
Social Feed and similar initiatives encourage social media sharing for good causes and feeding children in need.
Industry implications
What the Resource Sharing trend means for industry
Where the trend changes the playbookFor
Energy
Smart energy networks and innovative peer-to-peer systems can increase access to renewable sources and reduce greenhouse gas emissions.
For
Marketing and Advertising
Companies can leverage the power of social media and social impact marketing to achieve significant social and environmental impact.
For
Utilities and Public Services
Public services like water utilities can incorporate creative payment systems and exchange networks to help alleviate financial burdens on vulnerable communities.
Trend signals
Trend signals for Resource Sharing
Trend score 3.7 out of 10, from popularity 74%, activity 30%, freshness 8%.
Popularity74%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Resource Sharing trend
4 featured examples from Jul 23, 2014 to Feb 13, 2015CategoryLifestyle
Generous Foodsharing Campaigns
Ben & Jerry's Food Waste Campaign Shares What You Don't Eat
The 'All You Can't Eat' campaign creates opportunities for food and beverage companies to develop similar initiatives that engage consumers and reduce waste.
CategorySocial Good
Energy-Sharing Networks
The Gridmates Platform Allows Users to Donate Energy to Their Neighbors
The energy industry can benefit from disruptive innovations in energy sharing networks like Gridmates.
CategorySocial Good
Social Meal-Sharing Initiatives
Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids
Opportunity for brands to advertise while simultaneously making a social impact by providing meals for children in need.
CategorySocial Good
Community Service-Settling Bills
The Water Supplier Lets Poor Customers Pay by Exchanging Services
The financial technology industry can explore ways to integrate alternative currencies and create platforms that facilitate barter systems or digital currency transactions.
