Sentimental Communication

Authenticity and empathy leak into consumers' daily conversation

Implications - The slew of instant communication tools had made the art of conversation cold for quite some time; a backlash to this phenomenon is observed with sentimental communication. Apps, devices and online communities that foster deep, meaningful connections speak to the desire for true connection, proving that it trumps the need for instant gratification.
SCORE: 5.5
Warm Top 4 Examples: 10,408 Total Clicks May 14 - Feb 15
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Consumer Insight Topics: Social GoodSocial Business
Love-Spreading Fashion Campaigns - The Le Chateau Ads Feature Canadian Fashion Influencers
SCORE: 6.4
Hot 4,067 Clicks Pub: Feb 10, 15
Love-Spreading Fashion Campaigns
The Le Chateau Ads Feature Canadian Fashion Influencers
The Le Chateau ad campaign decided to forego the usual model route to promote its latest offerings by tapping some of Canada’s biggest fashion influencers. Picking out their own outfits, they... [More]
Romance-Reviving Digital Storytelling - The Chatsfield Changes the Way We Tell Stories Online
SCORE: 6.3
Warm 2,876 Clicks Pub: May 7, 14
Romance-Reviving Digital Storytelling
The Chatsfield Changes the Way We Tell Stories Online
A new method of digital storytelling could be the turning point for the romance genre’s revival. From romance publisher Mills & Boon, The Chatsfield uses the internet to tell multiple... [More]
Emotional Messaging Apps - The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
SCORE: 5.2
Mild 2,994 Clicks Pub: Jul 19, 14
Emotional Messaging Apps
The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
Instead of sharing messages with friends, with the soon-to-be-released Xpress app, you’ll be able to send emotions. Although the best way to do this now is attaching an emoji to your text... [More]
Empathetic Enterprise Consultancies - ABi Associates Supports Community Development in London
SCORE: 3.3
Untested 471 Clicks Pub: May 31, 14
Empathetic Enterprise Consultancies
ABi Associates Supports Community Development in London
Based in London, United Kingdom, ABi Associates is not just like any consultancy—or any social enterprise consultancy—it focuses on listening, personal relationships and empathy. As for... [More]