Authenticity and empathy leak into consumers' daily conversation
Implications - The slew of instant communication tools had made the art of conversation cold for quite some time; a backlash to this phenomenon is observed with sentimental communication. Apps, devices and online communities that foster deep, meaningful connections speak to the desire for true connection, proving that it trumps the need for instant gratification.
Trend Themes
1. Authentic Communication Apps - The surge of apps and online communities that foster authentic, meaningful connections is disrupting the art of cold, instant messaging.
2. Emotional Messaging Tools - Facial recognition technology can now be used to send personalized selfies and expressions through messaging apps which could disrupt the use of emojis.
3. Empathetic Consultancy Services - Consultancy firms with an empathetic, community-based approach like ABi Associates can create value and impact in the industry while meeting clients' needs more deeply.
Industry Implications
1. Marketing and Advertising - Using social influencers and heartfelt imagery in ad campaigns can create a genuine connection with consumers which could lead to increased brand loyalty and sales.
2. Mobile Technology - Development and expansion of messaging apps that use facial recognition or other personalization tools can usher in a new era of emotional communication.
3. Consultancy and Management - The adoption of an empathetic approach towards clients' needs can differentiate consultancy firms and create happier clients and measurable social value.
