Category
Tech
Embedded Intelligence
Trend cluster
Category
Sentimental
Communication
Authenticity and empathy leak into consumers' daily conversation.
4.7
Trend score
Trend
What is the Sentimental Communication trend?
Sentimental Communication: The slew of instant communication tools had made the art of conversation cold for quite some time; a backlash to this phenomenon is observed with sentimental communication. Apps, devices and online communities that foster deep, meaningful connections speak to the desire for true connection, proving that it trumps the need for instant gratification.
Trend themes
Themes within the Sentimental Communication trend
Three behaviours holding the trend together01
Authentic Communication Apps
The surge of apps and online communities that foster authentic, meaningful connections is disrupting the art of cold, instant messaging.
02
Emotional Messaging Tools
Facial recognition technology can now be used to send personalized selfies and expressions through messaging apps which could disrupt the use of emojis.
03
Empathetic Consultancy Services
Consultancy firms with an empathetic, community-based approach like ABi Associates can create value and impact in the industry while meeting clients' needs more deeply.
Industry implications
What the Sentimental Communication trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Using social influencers and heartfelt imagery in ad campaigns can create a genuine connection with consumers which could lead to increased brand loyalty and sales.
For
Mobile Technology
Development and expansion of messaging apps that use facial recognition or other personalization tools can usher in a new era of emotional communication.
For
Consultancy and Management
The adoption of an empathetic approach towards clients' needs can differentiate consultancy firms and create happier clients and measurable social value.
Trend signals
Trend signals for Sentimental Communication
Trend score 4.7 out of 10, from popularity 80%, activity 54%, freshness 8%.
Popularity80%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sentimental Communication trend
4 featured examples from May 7, 2014 to Feb 10, 2015CategoryFashion
Love-Spreading Fashion Campaigns
The Le Chateau Ads Feature Canadian Fashion Influencers
Fashion industry can drive sales and build customer loyalty through emotionally charged, authentic marketing campaigns featuring influencers and families.
CategoryLifestyle
Romance-Reviving Digital Storytelling
The Chatsfield Changes the Way We Tell Stories Online
The digital storytelling trend presents unique opportunities for the publishing industry to create engaging and interactive narratives that captivate readers in new ways.
CategoryTech
Emotional Messaging Apps
The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
The Xpress app disrupts the messaging app industry by introducing facial recognition and real-time emotional expression as a new way of communication.
CategorySocial Good
Empathetic Enterprise Consultancies
ABi Associates Supports Community Development in London
Disruptive innovation opportunity: social enterprises can adopt an empathetic approach to their business model, creating positive social and environmental impact.
