A new method of digital storytelling could be the turning point for the romance genre's revival. From romance publisher Mills & Boon, The Chatsfield uses the internet to tell multiple stories within a fictional hotel. The Chatsfield launch includes 800 different pieces of online original content in different forms--an international first.
The Chatsfield itself is a pretend hotel and starting point for a range of different story lines. The stories of executive assistant Jessie Loe, mixologist and bar manager Daniel Northman, chambermaid Ally and wealthy guest Adam Brightman among others will play out via Facebook, Twitter, YouTube, blogs and short stories.
Moving beyond traditional methods, ebooks or hyperlinks, Mills & Boon hope their contribution to the evolution of digital storytelling will be a game-changer for other web based fictional works.
Romance-Reviving Digital Storytelling
More Stats +/-
Knitted Storytelling Scarves
Branded Documentary Films
Iconic Literature Baby Makeovers
Romance Novel Self-Portraits
Wearable Storytelling Devices
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.