Sentimental Fatherhood

Men are taking a more active role in child-rearing

Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing.
SCORE: 4.8
Mild Top 5 Examples: 6,309 Total Clicks Aug 14 - May 15
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Consumer Insight Topics: TechMobileLifestyle
Child Drawing Tattoos - Amazing Dad Turns His Son's Doodles into Inked Body Art
SCORE: 5
Warm 2,908 Clicks Pub: Feb 3, 15
Child Drawing Tattoos
Amazing Dad Turns His Son's Doodles into Inked Body Art
The tattoo industry is becoming saturated with works of arts that has even inspired an exhibit that put live bodies on display for visitors and these child drawing tattoos would have found a happy... [More]
Father-Daughter Rap Videos - The Kanye West Only One Video is a Sentimental Clip with Daughter North
SCORE: 4.2
Mild 1,427 Clicks Pub: Jan 30, 15
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
The Kanye West Only One music video shows the rapper’s soft side. The song features Beatles front man Paul McCartney and is a tribute to West’s late mother Donda, who is depicted as a... [More]
Sentimental School Ads - Canadian Tire's Back-to-School Video Targets Emotional Parents
SCORE: 5.3
Mild 1,085 Clicks Pub: Aug 28, 14
Sentimental School Ads
Canadian Tire's Back-to-School Video Targets Emotional Parents
This Canadian Tire back-to-school video features parents who get a little teary-eyed when they’re asked how they feel about their child going off to school. The video captures parents will... [More]
Sentimental Dad Ads - Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
SCORE: 4.6
Mild 396 Clicks Pub: May 19, 15
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
Whirlpool’s latest commercial is one by the name of Dad and Andy, telling the story of a single dad and his son. The two are never pictured together in the ad, although we get to see how they... [More]
Clueless Father Apps - The 'Who's Your Daddy?' App Assists First-Time Dads
SCORE: 3.7
Mild 493 Clicks Pub: Dec 16, 14
Clueless Father Apps
The 'Who's Your Daddy?' App Assists First-Time Dads
‘Who’s Your Daddy’ is a hilarious but extremely useful app, developed down under in Australia, that aims to help first-time dads navigate fatherhood. Finding out that you’re... [More]