Category
Lifestyle
Festive Fusions
Trend cluster
Category
Feminized
Wearable
Wearables are designed to target women to increase demographic reach.
4.3
Trend score
Trend
What is the Feminized Wearable trend?
Feminized Wearable: Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to wearable goods creates a way for women to seamlessly integrate emerging tech into their wardrobes and lives.
Trend themes
Themes within the Feminized Wearable trend
Three behaviours holding the trend together01
Feminine Wearables
Targeting wearables towards women through jewelry-like aesthetics to increase comfort and seamless integration into daily life offers an opportunity for brands to enter new demographics.
02
Fashionable Fitness Tracking
Turning practical trackers into fashionable jewelry pieces provides an opportunity for fitness brands to appeal to a broader audience and seamlessly integrate tech into daily wardrobes.
03
Luxury Audio Equipment
As users demand peripherals and tech accessories that align with their personal style, creating high-quality fashion technology, such as aluminum and leather earphones, offers an opportunity for cutting-edge audio brands to set themselves apart.
Industry implications
What the Feminized Wearable trend means for industry
Where the trend changes the playbookFor
Wearable Technology
With advancements in technology and changing fashion trends, the wearable technology industry continues to grow and target new markets with unique products and designs.
For
Fitness and Wellness
As more consumers prioritize their physical health, the fitness and wellness industry is adapting by offering fashionable and functional products that integrate with technology.
For
Audio Technology
As the headphone jack becomes outdated, the audio technology industry must adapt by creating fashionable and practical audio peripherals to meet the constantly evolving demands of tech users.
Trend signals
Trend signals for Feminized Wearable
Trend score 4.3 out of 10, from popularity 62%, activity 60%, freshness 8%.
Popularity62%
Activity60%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Feminized Wearable trend
6 featured examples from Sep 15, 2014 to Jun 1, 2016CategoryFashion
Protective Ring Alarms
The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable
The jewelry industry could benefit from incorporating personal safety features into wearable designs as a way to expand their product line and appeal to the safety-conscious marke…
CategoryFashion
Fashionable Tech Jewelry
Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
Fashion companies that collaborate with fitness and tech brands can create new revenue streams and tap into new markets.
CategoryFashion
Female-Targeted Smartwatches
The Omate Lutetia Smartwatch is Designed For Women
Disruptive innovation opportunity: Combine fashion and technology to create new product categories like stylish smartwatches that appeal to fashion-forward consumers.
CategoryArt & Design
Fashion Technology Earphones
The 'EOZ One' Stylish Headphones are Catwalk-Ready
Disruptive innovation opportunity: Companies can create fashionable and functional tech accessories that cater to the growing market of style-conscious consumers.
CategoryTech
Feminine Hi-Tech Jewelry
The Memi Smart Bracelet is a Stylish Way to Stay Connected Socially
The fashion industry can integrate technology with ongoing accessories trends to create new designs that merge fashion and tech.
CategoryLifestyle
Fitness-Tracking Earrings
The Ear-o-Smart Smart Earring Tracks Your Heart Rate
The wearable technology industry can create more diverse and accessible products by expanding beyond traditional wrist-worn devices.
