Feminized Wearable

Wearables are designed to target women to increase demographic reach

Implications - Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to wearable goods creates a way for women to seamlessly integrate emerging tech into their wardrobes and lives.
SCORE: 6.4
This Year and Warm Top 6 Examples: 33,684 Total Clicks Sep 14 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: TechLifestyleGadgetsHealth
Protective Ring Alarms - The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable
SCORE: 6.7
V. Hot 7,754 Clicks Pub: Nov 3, 14
Protective Ring Alarms
The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable
This example of wearable tech makes a personal safety device look more fashionable than ever before. The Siren Ring looks like a sophisticated piece of jewelry that is actually powered by patent-... [More]
Fashionable Tech Jewelry - Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
SCORE: 5.7
Hot 16,901 Clicks Pub: Sep 15, 14
Fashionable Tech Jewelry
Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
High-fashion designer Tory Burch recently teamed up with wearable tech brand FitBit to create a line of chic jewelry pieces that can track an individual’s fitness. These stylishly wearable... [More]
Female-Targeted Smartwatches - The Omate Lutetia Smartwatch is Designed For Women
SCORE: 5.6
Warm 5,445 Clicks Pub: Oct 16, 14
Female-Targeted Smartwatches
The Omate Lutetia Smartwatch is Designed For Women
The Omate Lutetia is a smartwatch that proves that tech isn’t just for geeky dudes with big glasses, it can also be the domain of fashion-forward women who want to embrace tech without... [More]
Fashion Technology Earphones - The 'EOZ One' Stylish Headphones are Catwalk-Ready
SCORE: 6.9
This Year and Warm 336 Clicks Pub: Jun 1, 16
Fashion Technology Earphones
The 'EOZ One' Stylish Headphones are Catwalk-Ready
The latest release of fashion technology to offer users a more stylish way to go about their business, the ‘EOZ One’ earphones are designed with fashion and function in mind. Funding... [More]
Feminine Hi-Tech Jewelry - The Memi Smart Bracelet is a Stylish Way to Stay Connected Socially
SCORE: 4.2
Mild 2,871 Clicks Pub: Nov 25, 14
Feminine Hi-Tech Jewelry
The Memi Smart Bracelet is a Stylish Way to Stay Connected Socially
The growth of the wearable tech industry has led to designs such as Memi, a smart bracelet that riffs off of the smartwatches dominating the market. Although made specifically with women in mind,... [More]
Fitness-Tracking Earrings - The Ear-o-Smart Smart Earring Tracks Your Heart Rate
SCORE: 2.2
Untested 377 Clicks Pub: Nov 14, 14
Fitness-Tracking Earrings
The Ear-o-Smart Smart Earring Tracks Your Heart Rate
The Ear-o-Smart is a smart earring, developed by Canadian company BioSensive Technologies, that looks like conventional earlobe jewelry but has a high-tech twist—it is designed to function as... [More]