Superstar

Wall to Wall Carpeting Album Packaging Comprises Creative Materiality

By: Amelia Roblin - Published: • References: bend.gr and thedieline
You won't have seen anything like the Wall to Wall Carpeting album packaging in your local record shop. Where you've probably picked up a CD in a plastic case or a folded card wrapping, you'll be interested to see how Bend Design has developed a unique and eco-friendly solution to selling and storing compact discs.

For the record company Orila, Bend began with a rectangular cork board with dimensions sufficient to enable its division into six squared backings that can accommodate one CD each. Before they're cut, they're printed with album artwork of a roughly hatched underground river so that each set completes the picture when half a dozen are arranged together. Wall to Wall Carpeting album packaging perfectly protects the disks and is complete with a clear plastic sleeve.