Branded Messaging

Enhancing personal greetings, consumers opt for customized product messaging

Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods.
SCORE: 5.8
This Year and Warm Top 6 Examples: 16,964 Total Clicks Jan 14 - Feb 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFood
Personalized Chip Bag Designs - The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
SCORE: 7.5
This Year and V. Hot 2,463 Clicks Pub: Feb 2, 16
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
This past summer, Frito Lay experimented with personalized packaging in the form of its ‘LAY’S Summer Days’ campaign. Similar to Coca-Cola’s popular ‘Share a Coke’... [More]
Personalized Wine Bottles - Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
SCORE: 5.9
Warm 4,608 Clicks Pub: Feb 13, 15
Personalized Wine Bottles
Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
Because vino is often given as a gift, this personalized wine bottle can be both the present and the card combined. Giving a bottle of pinot is an easy and well-appreciated offering, but this idea... [More]
Personalized Valentine's Day Spreads - These Personalized Marmite Jars Make a Tasty Valentine's Gift
SCORE: 6.6
This Year and Warm 483 Clicks Pub: Feb 4, 16
Personalized Valentine's Day Spreads
These Personalized Marmite Jars Make a Tasty Valentine's Gift
Britain’s favorite condiment is back with a new Valentine’s Day campaign that involves personalized Marmite jars. For those who truly love the sticky brown food paste, these custom jars... [More]
Personalized Chocolate Boxes - Cocoapod Helps You Send Messages in a Sweet Way
SCORE: 4.4
Warm 1,733 Clicks Pub: Feb 16, 15
Personalized Chocolate Boxes
Cocoapod Helps You Send Messages in a Sweet Way
Being presented with a box of chocolates is always a treat, but Cocoapod makes the gesture even sweeter by offering customization. A personalized chocolate box of medium size contains about 27 cubes,... [More]
Blackboard Bottle Branding - Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
SCORE: 4.1
Mild 6,615 Clicks Pub: Jan 17, 14
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
Here’s a new idea: why design a label for a product when something like Cuatro Almas Pizarra wine packaging invites the consumer to make his own? This concept is so much more fun. Bringing new... [More]
Scrumptious Cookie Cards - Cheryl's Selection of Greetings Are Truly Good Enough to Eat
SCORE: 2.8
Mild 1,062 Clicks Pub: Feb 13, 15
Scrumptious Cookie Cards
Cheryl's Selection of Greetings Are Truly Good Enough to Eat
Anyone might send a card, but to create a more personalized and memorable experience for your recipient, consider sending them a cookie card. The standard price for a Hallmark greeting card is... [More]