The Orchard Pig Pink Cider Answers Consumer Demand for Blush Drinks
Michael Hemsworth — June 8, 2019 — Lifestyle
References: orchardpig & conveniencestore
The Orchard Pig Pink Cider is the latest creation from the brand that answers consumer demand for rosy libations in a distinctly crisp, refreshing way. Featuring an ABV of 4.5%, the cider has the light, fruity profile of a rosé wine with the dryness one would find in a Somerset cider. The cider will be available starting next week, and will come in both can and bottle packaging varieties to make it perfect for consumption at any event happening this summer.
The Orchard Pig Pink Cider was boasted by Brand Manager Rhona Fyfe who said, "We’re tickled pink with the arrival of Orchard Pig Pink. Over the past few years, we’ve seen the rosé trend erupt in the North American market as well as a huge consumer appetite for rosé wine and pink gins here in the UK, we want to bring a little bit of these flavours to cider drinkers with Orchard Pig Pink. While Orchard Pig Pink certainly looks good, it tastes even better and is the perfect refreshing drink for summer sipping, festival season and BBQ dining.”
The Orchard Pig Pink Cider was boasted by Brand Manager Rhona Fyfe who said, "We’re tickled pink with the arrival of Orchard Pig Pink. Over the past few years, we’ve seen the rosé trend erupt in the North American market as well as a huge consumer appetite for rosé wine and pink gins here in the UK, we want to bring a little bit of these flavours to cider drinkers with Orchard Pig Pink. While Orchard Pig Pink certainly looks good, it tastes even better and is the perfect refreshing drink for summer sipping, festival season and BBQ dining.”
Trend Themes
1. Blush Libations - The rise in consumer demand for blush drinks presents an opportunity for the creation of new and unique libations.
2. Fruity Cider - Cider makers can capitalize on the growing consumer preference for fruity alcoholic beverages by experimenting with unique flavor profiles.
3. Canned Beverages - The popularity of canned alcoholic beverages makes canned packaging an attractive option for new product launches.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can take advantage of the trend towards blush drinks and make fruity ciders which are perfect for summer events, festivals and BBQs.
2. Packaging - Packaging companies have an opportunity to develop new and unique packaging solutions for blush drinks. The Orchard Pig Pink Cider comes in both can and bottle packaging varieties, catering to different segments of the market.
3. Hospitality - The hospitality industry can incorporate new fruity alcoholic beverages like Orchard Pig Pink Cider into their menus to cater to consumer preferences thereby increasing sales.
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