Niche Exclusivity

Urgency is created around offers that expire

Implications - Whether because of a time-sensitive event like a holiday, or for an interesting co-branding opportunity, limited edition products have always received attention because of urgency. Pushing this exclusivity factor further means emphasizing the niche appeal of a product, which speaks to the consumer desire for prestige and belonging.
SCORE: 4.4
Mild Top 5 Examples: 10,881 Total Clicks Nov 14 - Feb 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Video Game-Scented Candles - This Delightful Collection of Themed Candles Will Appeal to Gamers
SCORE: 5.7
Warm 4,315 Clicks Pub: Feb 6, 15
Video Game-Scented Candles
This Delightful Collection of Themed Candles Will Appeal to Gamers
These themed candles were made for video game fans. From GAMETEE, the collection of scented candles are inspired by different video games: Zelda, Portal, Final Fantasy and Skyrim. The Hyrulian... [More]
Tea-Flavored Lip Chaps - This Limited Edition Handmade Lip Balm Set is a Great Gift for Tea Lovers
SCORE: 4.4
Warm 1,828 Clicks Pub: Nov 27, 14
Tea-Flavored Lip Chaps
This Limited Edition Handmade Lip Balm Set is a Great Gift for Tea Lovers
This lip balm set makes the perfect gift for tea lovers. Available on Etsy from AppleWhite, the Lovely + Lively lip balm gift set consists of tea flavored lip care products. The cosmetics also come... [More]
Cronut Capsule Jewelry - The Romantic Limited Edition Cronut Necklace Contains Bronze-Cast Flakes
SCORE: 4.4
Mild 1,116 Clicks Pub: Feb 13, 15
Cronut Capsule Jewelry
The Romantic Limited Edition Cronut Necklace Contains Bronze-Cast Flakes
The croissant-donut hybrid inventor Dominique Ansel and New York-based artist Gabriel Urist collaborated to release a cronut necklace just in time for Valentine’s Day. The extremely... [More]
Delicate Horoscope Soaps - The Fresh Zodiac Soap Collection Features a Scent for Each Element
SCORE: 3.7
Mild 1,155 Clicks Pub: Feb 27, 15
Delicate Horoscope Soaps
The Fresh Zodiac Soap Collection Features a Scent for Each Element
The fashion industries most sought after astrologer Susan Miller has teamed up with beauty brand Fresh to create the limited edition Fresh Zodiac Soap line. Just in time for the end of the... [More]
Colorful Cognac Covers - This Limited Drinking Accessory Personalizes a Hennessy Flask
SCORE: 3.7
Untested 2,467 Clicks Pub: Jan 8, 15
Colorful Cognac Covers
This Limited Drinking Accessory Personalizes a Hennessy Flask
Launched as a limited edition drinking accessory, these fun Hennessy flask sleeves offer a unique way to personalize the top selling cognac in the world. Appealing to a new generation that’s... [More]