Smart Sight

Seeking more than just maintenance, consumers turn to dual-functioning lenses

Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing.
SCORE: 5
Warm Top 4 Examples: 44,316 Total Clicks Dec 13 - Feb 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMultimediaPhotographyGadgets
Illness-Treating Contact Lenses - The Google Lens Has Amazing Medical Applications
SCORE: 5.7
Warm 2,252 Clicks Pub: Jul 28, 14
Illness-Treating Contact Lenses
The Google Lens Has Amazing Medical Applications
Google and pharmaceutical giants Novartis are teaming up to develop Google Lens, a smart contact lens that could have a wide array of medical applications. The technology-packed lenses could help... [More]
Telescopic Contact Lenses - These Telescopic Contact Lenses Can Be Zoomed At the Blink of an Eye
SCORE: 5.5
Warm 2,456 Clicks Pub: Feb 17, 15
Telescopic Contact Lenses
These Telescopic Contact Lenses Can Be Zoomed At the Blink of an Eye
Researchers from EPFL in Switzerland have developed contact lenses embedded with tiny telescopic lenses for improved vision. These lenses allow the wearer to zoom in on objects thanks to a... [More]
Colorful Sun-Blocking Contacts - Marietta's Sports Contact Lenses Are Like Tinted Sunglasses
SCORE: 4.8
Warm 39,014 Clicks Pub: Dec 7, 13
Colorful Sun-Blocking Contacts
Marietta's Sports Contact Lenses Are Like Tinted Sunglasses
Initially, Marietta Optometry’s sports contact lenses might just look like the kind of colorful contact lenses you might put in for Halloween, but they’re much more hi-tech than that. Its line... [More]
Stylish Prescription Smart Glasses - Google Glass's Titanium Collection Makes Prescriptions Smarter
SCORE: 2.8
Untested 594 Clicks Pub: Jan 29, 14
Stylish Prescription Smart Glasses
Google Glass's Titanium Collection Makes Prescriptions Smarter
Prescription smart glasses is the latest chapter in the quickly evolving story of wearable technology. Wearing them for style and the smart features is one thing, but if one can benefit from... [More]