Reciprocal Play

Children are looking for interactivity and communication from dolls

Implications - Tired of one-sided play, children are demanding more reciprocal action and exchange from their toys. Taking digital integration of toys to the next level, toy brands are responding to this growing expectation for interactivity within entertainment by developing smarter, Internet-enabled versions of classic products.
SCORE: 4.1
Mild Top 4 Examples: 4,237 Total Clicks Sep 14 - Feb 15
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DEMOGRAPHICS
Consumer Insight Topics: TechToysGadgetsLife-Stages
Internet-Connected Dolls - My Friend Cayla is a Toy That Has Smart Conversations with Kids
SCORE: 6.1
Warm 2,272 Clicks Pub: Feb 4, 15
Internet-Connected Dolls
My Friend Cayla is a Toy That Has Smart Conversations with Kids
Backed by speech recognition software and the tech behind Google Translate, My Friend Cayla is one smart doll. While there are tons of toys that are pre-programmed to have one-sided conversations,... [More]
Internet-Connected Dolls - Hello Barbie Uses ToyTalk Technology to Have Real Conversations with Kids
SCORE: 4.7
Mild 875 Clicks Pub: Feb 17, 15
Internet-Connected Dolls
Hello Barbie Uses ToyTalk Technology to Have Real Conversations with Kids
Hello Barbie will be the doll every child, boy or girl, has wanted. As though straight out of ‘Toy Story,’ she will be able to hold real conversations with children thanks to being... [More]
Hug-Sending Dolls - Ariel Cotton's Distance Dolls Help People Connect Long Distance
SCORE: 3.6
Untested 594 Clicks Pub: Oct 8, 14
Hug-Sending Dolls
Ariel Cotton's Distance Dolls Help People Connect Long Distance
We have a ton of technology at our disposal to help us connect long distance with someone who is far away, although one thing that there isn’t an app for is that sense of touch. Ariel Cotton&#... [More]
Plush Storytelling Robots - TROBO is a Cute Doll That Will Help Kids Fall in Love with Learning
SCORE: 1.5
Untested 496 Clicks Pub: Sep 28, 14
Plush Storytelling Robots
TROBO is a Cute Doll That Will Help Kids Fall in Love with Learning
TROBO is a line of cute and squishy robot toys that are designed to instill and nurture a love learning in children. TROBO works in conjunction with an interactive storytelling app that allows... [More]