IAmElemental Action Figures Boast Strong Quads Not Big Breasts

By: Meghan Young - Jun 26, 2014
References: iamelemental & fastcoexist
The toy industry is sorely lacking in action figures that appeal to little girls; enter the IAmElemental Action Figures. With a focus on strong quads rather than big breasts, it sends a positive message while providing a fun alternative to more common dolls. Since many of the current female action figures are created with male collectors in mind, it is about time that something like the IAmElemental Action Figures was introduced.

Created by moms Julie Kerwin and Dawn Nadeau, the IAmElemental Action Figures personify the "seven elements of courage: bravery, energy, honesty, industry, enthusiasm, persistence, and fear," reports Fast Co Exist. They were designed with the help of design firm Eleventy Plex. IAmElemental vastly surpassed its modest $35,000 goal on Kickstarter by over $150,000. The demand is definitely there.