Robi the robot is a very unique robot for a variety of reasons. His Astroboy-like design and unique features are a big selling point but it may be his marketing that takes the cake.
Robots are slowly infiltrating their way into ordinary life and Robi the robot will be yet another robot to add to the collection. The can dance, can talk about 200 Japanese words and can even demonstrate his emotions through color-changing eyes.
The most interesting part about Robi though is that his parts were delivered on a weekly basis through a print publication. This idea brings relevance back to an industry that has been steadily declining for some time now. Next time you pick up a magazine you may get a robot to go with it.
Robot-Assembling Magazine Branding
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