Wishbone's Coffee Bean Container Comes in an Unexpected Shape

By: Laura McQuarrie - Sep 15, 2014
References: alsoknownas & lovelypackage
The coffee bean container that was designed for Wishbone Coffee takes an unusual shape. Each year, the designer of Also Known As challenge themselves to rethink the way coffee is packaged in a clever way that they can share with friends and clients. Rather than coming in a bag or a box, these coffee beans are held within an airtight metal container. Since this kind of packaging is typically connected with something that is harsh or toxic like turpentine, this design by Also Known As makes several moves to bring better associations to the product inside.

Each of the Wishbone Brew tins have been dipped into a soft color of paint and sanded, so that each one is completely unique. The packaging is simple and unexpected, yielding a nice surprise when the cap is unscrewed.