Viral Oddity

Novel versions of well-known brands spark worldwide attention

Implications - Novelty and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market.
SCORE: 6.8
This Year and Warm Top 6 Examples: 15,203 Total Clicks Jan 14 - Jul 16
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Consumer Insight Topics: LifestyleFoodUnique
Vegetable-Flavored Ice Creams - The 'Spoon Vege' Haagen Daz Ice Cream Features Carrots and Tomatoes
SCORE: 7
V. Hot 9,472 Clicks Pub: Apr 21, 14
Vegetable-Flavored Ice Creams
The 'Spoon Vege' Haagen Daz Ice Cream Features Carrots and Tomatoes
Japan is known for being quite bold when it comes to unusually flavored foods and the ‘Spoon Vege’ line of Häagen-Dazs ice cream is definitely keeping things weird, considering the ice... [More]
International Chip Flavors - Lay's is Celebrating the Olympics with Exotic New Chip Flavors
SCORE: 7.1
This Year and Hot 921 Clicks Pub: Jul 20, 16
International Chip Flavors
Lay's is Celebrating the Olympics with Exotic New Chip Flavors
With the Olympics just around the corner, Lay’s has released four new international chip flavors that are inspired by global cuisine. Ranging from ultra-spicy to rich and creamy, the new chip... [More]
Cotton Candy Churros - This Speciality Pastry Dessert for 626 Night Market is Candy Floss-Flavored
SCORE: 7.1
This Year and Warm 444 Clicks Pub: Jul 19, 16
Cotton Candy Churros
This Speciality Pastry Dessert for 626 Night Market is Candy Floss-Flavored
In honor of the upcoming 626 Night Market chef Nick Fasone combines two popular carnival treats into one with a cotton candy churro dish. The fried pastry is infused with the brightly colored candy... [More]
Ninja-Inspired Hot Dogs - IKEA Japan Introduced an All-Black Addition to its Food Menu
SCORE: 5.5
This Year and Mild 239 Clicks Pub: Jul 12, 16
Ninja-Inspired Hot Dogs
IKEA Japan Introduced an All-Black Addition to its Food Menu
IKEA Japan created a charcoal-colored hot dog that’s set to appear at a few select locations of the furniture company. The bizarre food item has been termed a ‘Ninja Dog’—a... [More]
Sugary Cinnamon Snacks - Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos
SCORE: 4.3
Mild 1,088 Clicks Pub: Jan 31, 15
Sugary Cinnamon Snacks
Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos
Just as Cheetos coats your fingers with a fine cheesy orange powder, Frito-Lay’s newest snack, Sweetos, will likely do the same with sweet cinnamon sugar. While Cheetos are synonymous with... [More]
Pop-Inspired Cheesy Snacks - Mountain Dew Cheetos Makes for a Strange Combination
SCORE: 4.2
Mild 3,039 Clicks Pub: Jan 7, 14
Pop-Inspired Cheesy Snacks
Mountain Dew Cheetos Makes for a Strange Combination
The Mountain Dew Cheetos does not seem like a match made in heaven. But it does seem like a gimmicky combination worthy of attention by both fans of these two snacks as well as the press, hence its... [More]