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Sea Urchin Crackers

These Japanese Rice Crackers are Flavored with a Sea Urchin Paste

— October 14, 2015 — Lifestyle
These crunchy Japanese rice crackers feature a special seafood-inspired twist that makes them stand out from the competition.

These 'Waza No Koda Wari Noko Uni Shoyu' Japanese rice crackers have been flavored using a special sea urchin paste that has been combined with two different types of soy sauce flavors. 'Koikuchi' soy sauce pairs alongside 'Tamari' soy sauce to deliver a salty and savory flavor combination to go alongside the distinctively rich seafood flavor of sea urchin.

These crackers are also made to be extra crunchy and feature an extra thick texture. Although they may be considered odd by some, these urchin-flavored crackers are yet another example of Japan's willingness to experiment with flavors that many in the Western world would never even consider.
Trend Themes
1. Seafood-flavored Snacks - The development and creation of savory and seafood flavor combinations in snack foods opens up the opportunity for disruptive innovation in the snack industry.
2. International Snack Innovation - Taking inspiration from other countries' snack food cultures to develop new and unique flavors can present disruptive innovation opportunities in the snack and food industry.
3. Unconventional Flavor Pairings - The willingness to experiment with unconventional flavor combinations can lead to innovative, unexpected, and disruptive snack and food products.
Industry Implications
1. Snack Food Industry - The snack food industry can benefit from developing new products that branch out from traditional flavors and explore new flavor combinations.
2. International Food Industry - The international food industry can explore new flavors to expand upon traditional snacks and create new snack products based on cultural and culinary influences.
3. Gourmet Snacks Industry - The gourmet snacks industry can innovate new products targeting consumers who are willing to try unique and savory flavor combinations in their snacks.
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