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It's only natural to assume that Red Meat Wine packaging is a six-pack of beer. This deceptive design decision was made to have the consumption culture of the grape-derived alcohol modified to emulate the casual appeal of bottled ale. Eric Lee chose dark brown glass with red metal caps as the containers of the vinos and placed them within cardboard carrying boxes that you usual see holding beer.

This concept reintroduces red wine as a the sort of potation that's portable, and perfect for things like picnics and low-key parties. To further emphasize the relaxed nature of the brand, Red Meat Wine packaging was given a modest look with the name written in a bold typeface and the simple symbol of a BBQ grill flame. For the discerning drinker, each variety of the vino suggests a protein-rich pairing.