Alfaia's Craft Beer Bottles Borrow Traits from Upscale Wine

By: Laura McQuarrie - Dec 3, 2014
References: vimeo & thedieline
You might think that a craft beer sitting on the shelves of a store that sells wine would stick out like a sore thumb, but not Alfaia's craft beer bottles.

In designing the identity for this beer, part of the challenge for Leo Burnett Lisboa was to come up with a backstory for the drink, since it just didn't have the history or soul that many of the other wines in the shop did. Playing off of the idea of Alfaia as a black sheep, it's described as "A beer that believes she’s a wine, yet remains unable to put a finger on why she still feels so different." The craft beer bottles borrow traits from a wine, including a cork that pops open like champagne and an aesthetic that's dark and alluring.