This Mulled Wine Packaging Mimics the Warmth of the Beverage

By: Laura McQuarrie - Dec 8, 2014
References: albastrelewines & packagingoftheworld
Before the bottle is even opened, this mulled wine packaging design by Agency: 43'oz communicates the kind of warmth that you can expect from the cozy drink inside.

Some of the elements that are used to create this sense of coziness include knit motifs and tiny scarves that wrap around the necks of the bottles. The line of mulled drinks from Albastrele Wines includes a classic, apple and citrus flavor, which comes through with the color choices that differentiate each bottle. As well as suggesting the actual warmth of the mulled wine drinks, the presentation of these bottles suggest the same kind of comfort that comes with time spent with friends and family over the holiday season.