Milky & Moo is a company that sells milk, and the company's new packaging initiative is certainly memorable. The company hired Brian Hernandez to head up the operation, and he took inspiration from wine bottles.
Wine bottles and milk do not usually go hand in hand, but that is what makes this branding so different. The shape and look of the bottle resembles that for wine, but at the base there is a splash of white to represent the milk instead. Granted, one downfall of this packaging is that some people could walk right past looking for milk because at first glance it looks nothing like conventional bottles. However, for those that stop and pick it up it will most likely leave a lasting impression.
Stats for Wine Bottle Milk Packaging
Trending: Older & Warm
Research: 8,032 clicks in 90 w
Interest: 2.6 minutes
Concept: Milky & Moo
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: adorable bovine branding, color-splashed beverage branding, and minimalistic dairy branding.
Wine Bottle Milk Packaging
More Stats +/-
Color-Splashed Beverage Branding
Adorable Bovine Branding
Minimalistic Dairy Branding
Exotic Animal Branding