Playful Luxury

Couples looking to tie the knot opt for lighthearted indulgence

Implications - Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before.
SCORE: 3
Mild Top 5 Examples: 7,407 Total Clicks Oct 14 - Mar 15
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Consumer Insight Topics: LifestyleFoodWeddings
Antique Store Weddings - TV Personality Jessi Cruickshank Marries in Glamorously Playful Style
SCORE: 5.9
Hot 4,236 Clicks Pub: Mar 3, 15
Antique Store Weddings
TV Personality Jessi Cruickshank Marries in Glamorously Playful Style
Jessi Cruickshank is a Canadian TV host who may be known for her gigs on the MTV After Show, but can now also be associated with throwing a stunning wedding. Her playful personality and impeccable... [More]
Wedding Karaoke Pop-Ups - This Fun Karaoke Station Helps You Put on a Performance & a Wedding Dress
SCORE: 4.1
Mild 580 Clicks Pub: Jan 5, 15
Wedding Karaoke Pop-Ups
This Fun Karaoke Station Helps You Put on a Performance & a Wedding Dress
Inspired by the growing popularity of Joshi-kai (women-only meet-ups) in Japan, this fun karaoke pop-up offers a place for women to sing their hearts out, eat and dress up as if they were getting... [More]
$96,000 Disney Weddings - Tokyo Disneyland Offers Royal Dream Weddings at an Expensive Rate
SCORE: 1.8
Untested 680 Clicks Pub: Mar 3, 15
$96,000 Disney Weddings
Tokyo Disneyland Offers Royal Dream Weddings at an Expensive Rate
Those who grew up watching films like Cinderella and the Little Mermaid are no stranger to princess-themed Disney weddings. Whether or not you’ve met your prince charming, Tokyo Disneyland is... [More]
Split Personality Cakes - The Gotham City Wedding Cake Has a New York City Side
SCORE: 1.8
Untested 1,373 Clicks Pub: Oct 29, 14
Split Personality Cakes
The Gotham City Wedding Cake Has a New York City Side
Every Batman fan knows that the fictional city of Gotham was inspired by New York, hence the idea behind the Gotham City Wedding Cake. It boasts a dual personality in which the darker side, Gotham,... [More]
Magical Projection-Mapped Cakes - This Customizable Disney Wedding Cake Features a Flying Tinkerbell
SCORE: 1.2
Untested 538 Clicks Pub: Oct 9, 14
Magical Projection-Mapped Cakes
This Customizable Disney Wedding Cake Features a Flying Tinkerbell
If you always wanted to be a Disney princess and are in the midst of planning your very own fairytale wedding, you and your guests are now able to enjoy an official Disney wedding cake. Disney’... [More]