Misel Saban Shares Her Top Karaoke-Infused Retail Experiences

By: Alyson Wyers - Sep 29, 2014
References: youtu.be
Interactive retail experiences are an exciting way to engage consumers and get them more involved with the brand. In a similar vein, few things bring people together like the power of music. Trend Hunter's Misel Saban counts down her favorite examples of integrated sing-a-long in marketing.

From musical convenience stores to karaoke-inducing cola machines and city street sing-a-longs, these creative retail experiences all have karaoke at the center. A Japanese convenience store features a karaoke booth for bored customers who need a musical break in their shopping. A Swedish Coca Cola vending machine allows cash-strapped singers a chance to sing Christmas carols to pay for their coke. A Vancouver-based arts society unites random residential pedestrians in song with their karaoke kiosk.