The Sacai Luck Fall 2010 Collection is New Found Treasure
Looking as if she's just returned from a one week all-inclusive vacation, the model pulls off these light and dark looks with ease. Anything looks better with a tan! Check out the Sacai Luck Fall 2010 lookbook in the featured gallery.
Implications - There's been a conscious movement to revert back to naturalistic looks in North American society following the over saturation of artificial aesthetics. Consumers were finding it much harder to connect with media. As such, corporations looking to establish empathetic relationships with their consumers should consider employing common citizens as models to better represent their customers.