Deconstructed Couture

Moving away from the mainstream, clothing is deconstructed for authenticity

Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
SCORE: 4.4
Warm Top 4 Examples: 30,596 Total Clicks Jun 14 - Mar 15
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Consumer Insight Topics: FashionFashion for Men
Deconstructed Hi-Tech Knitwear - Mandi Lam's Expose Lookbook Highlights Graphic and Oversized Knits
SCORE: 5.1
V. Hot 9,798 Clicks Pub: Jan 7, 15
Deconstructed Hi-Tech Knitwear
Mandi Lam's Expose Lookbook Highlights Graphic and Oversized Knits
Designer Mandi Lam’s ‘Expose’ collection does oversized knits in an unexpected way. Her collection is made up of sweaters, vests and tailored coats that are deconstructed and... [More]
Deconstructed Denim Runways - The Latest Xander Zhou Menswear Collection is Conceptual
SCORE: 4.2
Warm 13,984 Clicks Pub: Jan 14, 15
Deconstructed Denim Runways
The Latest Xander Zhou Menswear Collection is Conceptual
The Xander Zhou menswear collection for Fall/Winter 2015 boasts deconstructed denim pieces that are layered dramatically. In addition to the collection’s embroidered coats and fringed... [More]
Deconstructed Military Attire - Hood By Air's Latest New York Fashion Week Show is Conceptual
SCORE: 4
Warm 4,740 Clicks Pub: Sep 8, 14
Deconstructed Military Attire
Hood By Air's Latest New York Fashion Week Show is Conceptual
Hood By Air recently held its Spring/Summer 2015 New York Fashion Week show and stunned audience members with a collection of edgy and deconstructed pieces. The usually sporty label went the... [More]
Deconstructed Silhouette Menwear - The Casely-hayford Ss 2015 Plays with Size and Shape
SCORE: 3.6
Mild 2,074 Clicks Pub: Jun 17, 14
Deconstructed Silhouette Menwear
The Casely-hayford Ss 2015 Plays with Size and Shape
The Casely-Hayford SS 2015 collection, by designers Joe and Charlie, focuses on a looser fit and deconstructed approach. The line subverts conventional menswear by playing with silhouette and... [More]