Experiential Flavoring

Moving beyond mere taste, consumers turn to interactive flavor enhancements

Implications - Moving beyond the allure of exotic flavoring, brands are turning to flavor enhancements that tantalize both taste buds and provide sensory experiences. Using things like flavored straws and powders to encourage user participation, brands are seeking to not only heighten engagement, but make the process of enhancing flavors more customized to consumer tastes.
SCORE: 5.8
Warm Top 5 Examples: 24,203 Total Clicks Sep 14 - Oct 15
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Activity
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DEMOGRAPHICS
Water-Flavoring Bottles - The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
SCORE: 7.1
Hot 14,472 Clicks Pub: Feb 26, 15
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
Core is a flavored water bottle concept designed by İbrahim Özen that imagines an easy way to add fruity infusions to a beverage. On the bottom of the bottles are the essences of fruit flavors... [More]
Water-Flavoring Caps - BottlePORT's Bottle Caps Enhance Water with Exotic and Berry Flavors
SCORE: 4.9
Warm 986 Clicks Pub: Oct 27, 15
Water-Flavoring Caps
BottlePORT's Bottle Caps Enhance Water with Exotic and Berry Flavors
Rather than having to purchase a packet or an entire bottle of enhanced water, BottlePORT offers consumers a unique water-flavoring cap that can be screwed onto bottles of most sizes of plastic... [More]
Beer-Flavoring Powders - Ajigen's Powdered Packets Let You Customize a Beer Flavor
SCORE: 5.5
Warm 1,953 Clicks Pub: Nov 21, 14
Beer-Flavoring Powders
Ajigen's Powdered Packets Let You Customize a Beer Flavor
It’s not uncommon to find beer flavors like strawberry, banana bread or key lime pie, but only when you go looking for them. In order to make it easier to add some flavor to your brews, Ajigen... [More]
Spinning Alcohol Infusers - Sempli's Incanter Helps You Add Flavor to Spirits at Home
SCORE: 5.3
Warm 3,272 Clicks Pub: Feb 26, 15
Spinning Alcohol Infusers
Sempli's Incanter Helps You Add Flavor to Spirits at Home
Sempli’s Incanter is what you get when you put a decanter and an infuser together. Made of glass in a shape that bears resemblance to a test tube, this kitchen device will have you feeling... [More]
Flavored Drinking Straws - Tubulars' Straws Infuse Plain Milk with Tasty Flavors
SCORE: 3.9
Mild 3,520 Clicks Pub: Sep 7, 14
Flavored Drinking Straws
Tubulars' Straws Infuse Plain Milk with Tasty Flavors
Tubulars Milk Flavoring Straws are designed to encourage kids to drink dairy products. There are tons of kids who don’t like the taste of plain milk, and this has been addressed with numerous... [More]