Tonica Superfine Tassoni's Water Pack is Refreshing and Upscale

By: Laura McQuarrie - Nov 4, 2014
References: hub09.it & thedieline
This water pack was designed by Hub09 Brand People for Tonica Superfine Tassoni, celebrating the history of one of Italy's finest sparkling water brands. The packaging for the sparkling water suggests a light and ethereal quality through the use of airy colors and scrolling typefaces and embellished borders.

Although the packaging design has elements that are modern, the beverage box also contains a subtle reference to when the brand wad first founded way back in 1793. Rather than being packaged individually as artful items, the grouping of these sparkling water bottles is suggestive of a social gathering, or beer bottles with metal caps that need to be pried off. Despite just containing water, this package design manages to present the product as something that is truly a high quality and premium beverage.