These Unique Water Bottle Labels Are Printed with the Day's News

By: Laura McQuarrie - Feb 4, 2015
References: dentsu & brandingmagazine
In order to revive the popularity of newspapers in a world where print is on the decline, Manichi Newspapers and Dentsu Tokyo teamed up to create unique water bottle labels. For an entire month, the mineral water bottles from Dentsu were wrapped in the daily news, appealing to a young demographic that doesn't have the time to go out of their way and pick up a printed publication, or devote time to sit down and read one.

By keeping people in the loop about current world issues, these bottles also provide more value to consumers. The bottles were also used to raise awareness on particular issues like orphans living with HIV, areas of the world devastated by natural disasters and nearby regions in need of environmental protection like Mount Fuji.