This Limited Kellogg's Mini Wheats Box Suggests Cereal as a Midnight Snack

By: Laura McQuarrie - Published: Jul 5, 2014 • References: notcot & designtaxi
Cereal is typically thought of as something that you eat first thing in the morning—hence the term breakfast cereal—but this new box design for Kellogg's Mini Wheats suggests that cereal also makes a nice evening snack.

The limited edition packaging has an unusually dark box that's printed with a starry sky and moon, and the back the boxes feature night-themed trivia, puzzles and other activities to keep you occupied at night.

The boxed Mini Wheats are the Original flavor, but the new packaging makes it seem like something new and exciting, even though there are lots of people out there already who eat cereal as a midnight snack. These limited edition nighttime boxes are being adapted for other Kellogg's cereals like Froot Loops, Special K and Krave too. Stats for Nighttime Cereal Boxes Trending: Older & Mild
Research: 1,412 clicks in 99 w
Interest: 0.9 minutes
Concept: "kellogg's Mini Wheats"
Related: 74 examples / 57 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: obsessively organized foods, sorrowful pop culture illustrations, and prideful cereal campaigns.