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Jamie Lee Curtis Returns to Promote Activia Breakfast Blend

By: Katherine Vong - Published: • References: activia.us & brandchannel
Remember Dannon's Activia ads from a few years ago starring Jamie Lee Curtis? Now the actress is back in the new Activia Breakfast Blend campaign, which promotes the brand's latest line of yogurts inspired by everyone's favorite meal of the day -- breakfast.

The Activia Breakfast Blend is a line of lowfat yogurts that come in containers that are 50 percent larger than the brand's regular containers and contain twice the protein of its regular yogurt, which may help to promote the Breakfast Blends as yogurts you can have as your breakfast, instead of just part of it. The Breakfast Blend line also comprises ingredients that are typical at your morning meal, such as fruits and grains. In terms of flavors, there's Maple Brown Sugar, Banana Bread, Vanilla and of course, Apple Cinnamon. Yum! Stats for Morning Meal-Inspired Yogurts Trending: Older & Chilly
Traction: 404 clicks in 107 w
Interest: > 3 minutes
Concept: Activia Breakfast Blend
Related: 65 examples / 50 photos
Segment: Neutral, 18-55+
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