Greeklicious' Pie Packaging Design Supersizes Images to Show Filling

By: Laura McQuarrie - Oct 21, 2014
References: greekliciousfoods & packagingoftheworld
These pie packaging designs for Greeklicious by Creative Forward help to make traditional Greek food appealing to a market based in the United States. The products include a variety of sweet and savory pies, including Pumpkin, Macaroni, Spinach & Cheese, Sweet Cream and Cheese pies. Rather than showing off a scale picture of each of the dinner and dessert items, the packaging blows up the images of each pie, making sure consumers can get a real good look at what's on the inside.

Since some of the best parts of the Greek food are the handmade filo dough and the stuffing inside, each pie box plays up the colors that match the most delicious elements of the filling. As well as being a great way to show off each individual product, this is also extremely effective at differentiating one product from another.