Project Label Reveals a Company's Social Responsibility

By: Katherine Vong - Published: Nov 9, 2009 • References: & springwise
With nutrition labels now mandatory on food products, the next step may be ‘social nutrition labels.’ Project Label creates these social nutrition labels to help track the social and environmental responsibility of manufacturers from food to cars.

While regular nutrition labels give customers a quick overview of food content, social nutrition labels will give customers a quick overview of the company’s social impact. This includes rankings on environmental criteria, ‘people’ issues, community impact, waste management, and animal treatment. Since all of this data is crowdsourced, the social nutrition labels from Project Label will change as opinions from consumers change. Stats for Social Nutrition Labels Trending: Older & Chilly
Research: 2,895 clicks in 341 w
Interest: 4 minutes
Concept: Social Nutrition Labels
Related: 47 examples / 36 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: tracking green energy users, environmentally-conscious pizzas, and environmental art wars.