Superstar

Gazpacho Packaging Serves Up Flavorful Soup with Lighthearted Fun

By: Amelia Roblin - Published: • References: reginapuig and thedieline
A picture of perfectly diced tomatoes and a whole fist of garlic isn't quite enough to impress the consumer anymore. Gazpacho packaging wins over Italian food lovers with an endearing cartoon-rendered label.

Each bottle of the creamy vegetable-based product takes an unconventional shape, much more familiar as a plastic drinking vessel. Because of this, it's likely to stand out singularly on the grocery store shelf, surrounded by cans, jars and sachets and looking all the more new and fresh. Something about this container also communicates that the recipe is ready to be eaten immediately.

But it's the simply illustrated onions, bread rolls, olive oil flasks and mushrooms that really appeal to the eyes within Regina Puig's Gazpacho packaging. Their wobbly contours and minimalist color blocking give them a pure and organic appearance.